The notion of industrial design is wide..

Design can be integrated into your company in different ways depending on the context and the product.
An analytic and creative process will ensure the most suitable strategy to launch your product into the market.

OBSERVING the product and its environment is the basis of the creative process.
This analysis is the key to shaping specifications to your needs.

Conceptualizing consists of TRANSFORMING observations into product ideas.
It generates concepts which integrate the notions of functionality, ergonomics, forms and innovation.

The evaluation of the concepts according to the specification criteria takes the most relevant ideas to the stage of DEVELOPMENT:
converting the selected concepts into realistic products.

Finally, prototypes will give an idea of the final product.

This methodology is a tool. The objective is to play with this tool so as to get the best solution for your company and your customers, and to distinguish yourself from your competitors.